PAN AM'S SUMMER OF STRUGGLE
AS if it didn't have enough worries of its own, Pan American World Airways is now fighting to dispel the ghost of Braniff International. Shades of the now-bankrupt airline seem to be almost everywhere. The three men charged with the task of rescuing beleaguered Pan Am - C. Edward Acker, John J. Casey and Russell Thayer - are all former presidents of Braniff. And Pan Am's advertising agency is none other than Wells, Rich, Greene, which was responsible for Braniff's jellybean-colored planes in the 1960's, and whose chairman, Mary Wells, just happens to be married to Harding Lawrence, who for 15 years was Braniff's chief executive. Such coincidences have not escaped the notice of Pan Am's employees, particularly those at corporate headquarters. ''Welcome to Bran Am,'' quipped a secretary on the 46th floor of the airline's Park Avenue offices, reflecting the gallows humor that might be expected at a company struggling for survival and one that has so many personal ties with the first major American carrier to go under.

