CAR MAGAZINES' BIG 3 ARE HOT
''We were starting to wonder if America would ever get up the gumption to build cars like the Taurus and the Sable: Friendly to look at, functional to use, and full of the world's best technology.'' So begins a typically breezy, opinionated review of the new line of midsize cars from the Ford Motor Company in Car and Driver, one of the influential auto enthusiast magazines that help shape the public's taste in cars. Known in the auto industry as ''buff books,'' the major magazines in the field have grown fat and prosperous on a monthly formula of detailed auto testing, news about future models, a big dollop of fantasy and a resolute conviction that cars are among the most interesting and enjoyable things in life. The Big 3 Magazines Although there are more than 100 magazines covering one aspect or another of the automobile business, the general interest segment of the market has been dominated in the past, like the domestic auto industry, by a Big Three - Car and Driver, Road & Track and Motor Trend.
