CAN DAVID LETTERMAN SURVIVE SUCCESS?
It is a long, hot summer in New York for David Letterman. First, there is the problem of the Nielsen ratings - they've never been higher. ''It's like a tap on the shoulder from some ominous unknown force,'' said Mr. Letterman the other night after the 5:30 P.M. taping of NBC's ''Late Night With David Letterman'' in studio 8H in the RCA Building, where Toscanini once conducted. ''It's like a warning that I've got to do better, and keep doing better, or the ratings will go down and I'll be left a lonely broken shell of a human - like I am now.'' Then there is the Emmy Award problem: NBC has already announced that Mr. Letterman will be the co-host of the Emmy ceremonies on Sept. 21. ''The way I look at it, they have till mid-September to find someone else for the Emmy deal,'' said Mr. Letterman. ''I'm especially afraid that they'll want me to sing and dance in a large group of people.'' Even more troublesome are the four television specials that NBC has announced he'll be doing next year: ''I hope we don't have to do a one of them,'' Mr. Letterman said. ''I mean, we have our hands full just keeping this thing going every night.''