VF AND BLUE BELL AGREE TO $378 MILLION MERGER
The VF Corporation, the nation's largest publicly held apparel company, yesterday acquired Blue Bell Holdings, the second-largest maker of jeans and casual wear, for about $378 million in cash and stock. The merger of the one-time competitors dissolves the market share lead held by Levi Strauss & Company for the jeans market, and also thrusts VF into a virtual tie with Levi, its archrival, as the country's largest apparel manufacturer overall, industry analysts said. The combination of Blue Bell, which makes Wrangler jeans, and VF, whose H. D. Lee division is the nation's third-most popular brand of jeans, gives VF at least 25 percent of the jeans market, analysts said. Levi, a closely held concern, has had market share as high as 30 percent in recent years, but analysts said that advantage has eroded and the merged companies may have surpassed Levi. Firm industry statistics were not available.