U.S. Suppliers Get a Toyota Lecture
Two hundred executives of North American automobile parts makers fell into a stony silence here the other day when Osamu Obata, a Toyota Motor Company official with little use for traditional Japanese indirection, made it clear that what was good enough for Detroit would not cut it in Toyota City. "Unfortunately, there is still a relatively big gap between the quality of parts we buy domestically for Toyota cars and the parts we import," Mr. Obata said, pointing to a graph that showed defect rates 100 times higher for components supplied by 75 American and European companies than those supplied by 147 Japanese companies.