Packaging and Public Image: McDonald's Fills a Big Order
As recently as a week ago, the McDonald's Corporation was preparing to respond to public pressure for a cleaner environment by announcing that it would extend its limited plastics-recycling program to all of its 8,500 restaurants nationwide. But then the fast-food chain changed course, announcing yesterday that it would do away with its plastic foam "clamshell" hamburger box and switch to paper packaging. That abrupt decision came largely as a result of an unusual alliance forged in August with the Environmental Defense Fund, people involved in the discussions said.
