VIACOM ANNOUNCES MERGER AND RAISES BID FOR PARAMOUNT
After a week of speculation about how he might pull together the money to win Paramount Communications Inc. in a fierce bidding war, Sumner M. Redstone, the chairman of Viacom Inc., submitted an offer yesterday that on the surface seemed stunning. Trying desperately to beat a rival bid from QVC Network Inc., Viacom offered $105 a share in cash for 50.1 percent of Paramount's stock, with the rest to be purchased with Viacom stock. And in a companion move, he said Viacom would merge with the Blockbuster Entertainment Corporation, the giant video-rental company that has backed his bid for Paramount, in an exchange of stock worth $8.4 billion.
